To maximise affiliate profits for an international group of visitors for your website or blog, localizing those links is vitally important. Now, I am sharing my case study and easy instructions for the best WordPress plugin to optimize your affilate links.
After going through all the possible plugins, I have no doubt that GeoTargeting Pro is the most complete & convenient content localizing system for WordPress available today.
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The idea is to show different content, in this case links, depending on the country the person is located in. So that the visitor is redirected to the country with the nearest affiliate program to purchase a product or service. This method is especially popular with Amazon Associates, iTunes Store Affiliate Program and eBay Partner Network because they have these programs in different countries.
In this guide, I will show you step-by-step, how I optimize my affiliate link potential with the power of GeoTargeting Pro. Using an actual blog post of mine as an example, that is monetized with Amazon Associates.
First order of business is to find out from which countries your website receives most of it’s visitor. You can either use the web analytics data of the whole website, or even better the exact page that you are going to monetize.
Below I have a screenshot from Piwik Analytics, of the top five countries that have visited my target page during the last 6 months.
To maximise profitability, I have chosen to mainly target visitors from these countries: United States, United Kingdom, Germany, Canada & Australia. And because Australia doesn’t have it’s own Amazon store, I decided to link to an Australian eBay seller for the product.
Next I gathered all the different affiliate links ready for use. Then just edited the blog post and started adding the links with the new “Country GeoTarget Content” icon in the editor.
A window is prompted, where you can choose to display content, either in a specific list of countries or in all the countries that are not selected. Also you have a very useful option of creating your own “regions” in the plugin settings. Which is a custom selected group of countries, or cities that you can use in any of your posts.
The end result may look something like this, where Germany, Australia & Canada have their own affiliate links, all other European countries going to Amazon UK. All other links, as well as unknown countries are being forwarded to the Amazon US store.
The code would look something like this:
<a href="http://www.amazon.de/">click here for product info</a>
<a href="http://www.amazon.ca/">click here for product info</a>
<a href="http://www.ebay.com.au/">click here for product info</a>
[geot region="Europe Other"]
<a href="http://www.amazon.co.uk/">click here for product info</a>
<a href="http://www.amazon.com/">click here for product info</a>
Once you get the hang of it, the process of setting up the links is very fast and convenient. All the other plugins I tried, either didn’t work or were just very clumsy and time consuming to work with. Just remember, that you can always improve in tuning your affiliate profits. The best thing with GeoTargeting Pro is that the possibilities are pretty much endless.
Also check back later, as I will announce the results for my test!